Hebeler Sales & Service | Lockport, NY | New & Pre-Owned Motorcycle, ATV, UTV, Jet Ski, & Snowmobile Dealer
Family owned & operated since 1968!
Value Your Trade in 30 Seconds

Meet the Team


Bill Hebeler


Bill started the business in 1968 with Sno Jet Snowmobiles out of his garage. In 1973, Bill and (the late) Carole Hebeler built a new shop and moved the business to the five corners in Pendleton (Town of Lockport). Bill has spent his life expanding the family business into one of the largest multi-line dealerships in Western New York, which the family still runs today. Although semi-retired, Bill continues to contribute and work in the business on a daily basis. Bill still enjoys riding his bike with local retired riders.

Joe Hebeler

Chief, Cook, & Bottle Washer

Joe has spent his entire life surrounded by dirt bikes, motorcycles and all things in the family business. From an early age, Joe spent his spare time racing dirt bikes with family and friends. With his passion for motorcycles, Joe has collected, restored and built many bikes over the years. He grew up working in the family business and currently manages the day to day operations of the shop. In his spare time, Joe can be found riding his favorite two wheels with friends.

Christine Kightlinger

Office Manager

Jarred Hebeler





Jacque grew up in North Carolina (not Canada) racing BMX. His love for two wheels quickly spread to motocross when he moved north to Lockport. Jacque raced Expert in the local motocross association, never the fastest guy out there but he showed up. As his motocross career slowed down Jacque’s love spread to street bikes, and creating a sidecar build for him and his dog Bodie. In winter, Jacques enjoys riding snowmobiles with friends.



Parts and Accessories

Michael Hossfeld

Parts Counter

Mike is a former Stock Car racer. He raced 4 cylinders at Lancaster and Ransomville Speedways from 2010 - 2015. With his motorsports background along with growing up around Powersports, he looks forward to helping customers with all their Parts and Accessories needs. In his spare time, Mike operates the 716 Stock Car Racers Facebook group.


Parts Manager

Mike has been involved in all sorts of powersports throughout his life. From racing Motocross, AMA Supermoto to Drag racing he enjoys anything with 2 wheels. When Mike is not in the dealership, he is often traveling with his son (Brody) and wife (Mandi) as Brody pursues his motocross dreams.

Sasha Sinnott

Parts Receiving

Its fine. I'm fine. Everything's fine.


Jesse King

Service Writer

Joan Hebeler


The Technicians

Our technicians may be camera shy, but they are fully certified and factory trained, so they aren't shy about getting your ride back into top condition!

Store Hours