Hebeler Sales & Service | Lockport, NY | New & Pre-Owned Motorcycle, ATV, UTV, Jet Ski, & Snowmobile Dealer
Family owned & operated since 1968!
Value Your Trade in 30 Seconds

Meet the Team


Bill Hebeler


Bill started the business in 1968 with Sno Jet Snowmobiles out of his garage. In 1973, Bill and (the late) Carole Hebeler built a new shop and moved the business to the five corners in Pendleton (Town of Lockport). Bill has spent his life expanding the family business into one of the largest multi-line dealerships in Western New York, which the family still runs today. Although semi-retired, Bill continues to contribute and work in the business on a daily basis. Bill still enjoys riding his bike with local retired riders.

Joe Hebeler

Chief, Cook, & Bottle Washer

Joe has spent his entire life surrounded by dirt bikes, motorcycles and all things in the family business. From an early age, Joe spent his spare time racing dirt bikes with family and friends. With his passion for motorcycles, Joe has collected, restored and built many bikes over the years. He grew up working in the family business and currently manages the day to day operations of the shop. In his spare time, Joe can be found riding his favorite two wheels with friends.

Christine Hartman

Office Manager


David Paplow




Jacque grew up in North Carolina (not Canada) racing BMX. His love for two wheels quickly spread to motocross when he moved north to Lockport. Jacque raced Expert in the local motocross association, never the fastest guy out there but he showed up. As his motocross career slowed down Jacque’s love spread to street bikes, and creating a sidecar build for him and his dog Bodie. In winter, Jacques enjoys riding snowmobiles with friends.

John Morton


John started riding in 2005 at 26 years old when he started selling motorcycles. He loves riding, has three bikes and plans on adding more to the stable. He likes spending as much time on his bike as possible. He and his girlfriend Laura ride together every chance they get. He keeps busy with his two little boys, work, the American Legion and his riding group the 1776 Volunteer Riders.

Parts and Accessories


Parts Manager

Mike has been involved in all sorts of powersports throughout his life. From racing Motocross, AMA Supermoto to Drag racing he enjoys anything with 2 wheels. When Mike is not in the dealership, he is often traveling with his son (Brody) and wife (Mandi) as Brody pursues his motocross dreams.

Sasha Sinnott

Parts Receiving

Simon St. Peter

Parts Counter


Jesse King

Service Writer

The Technicians

Our technicians may be camera shy, but they are fully certified and factory trained, so they aren't shy about getting your ride back into top condition!

Store Hours